For a month at Whole Foods Market, all foods bought carrying the Whole Trade Guarantee meant a percentage of sales was donated to the Whole Planet Foundation. The purpose is to help alleviate poverty throughout the world. The Whole Planet foundation provides microcredit to people in 29 developing countries around the world. With these loans, more than 70,000 workers in poor communities can start businesses that will support their families. Whether they use the loans to buy a goat, a sewing machine, or for tools to plant and harvest fruits and vegetables, they are bettering their lives. For those like me who ran into Whole Foods for something specific and not part of the Whole Trade Guarantee product lines, a donation in the Change for Big Change can at the registry checkout supported the same cause at 100%.
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